Countdown timers for business
Deadlines that sell.
Countdown timers for your website, your emails and your event pages. Set the deadline once and show it wherever customers see your offer.
- Free to start
- One line of code for a website
- Works with any email platform that accepts HTML
- countdowns seen running on other websites in the 90 days to October 2026
- 16,000+
- email timer images generated since 3 August 2026, from 17,886 email timers
- 5 million+
- making countdown timers
- Since 2011
Products
Four ways to put a deadline in front of customers
Pick the one that fits the campaign, or use several for the same deadline.
01 Website
Website timers
Put a countdown inside a page, or fix it to the top or bottom of the screen. Paste one line of code into your site and the timer runs on its own.
- Within page content, fixed to the top or bottom, or full page
- Counts down to the same moment for every visitor, wherever they are
- At zero, show a message, hide your buttons or send visitors to another page
- No CountingDownTo badge with Pro
02 Email
Email timers
An animated image that is created when the email is opened, so it shows the time left at that moment. Some email apps load images in advance, so the time can be a little behind.
- Paste one HTML snippet into Mailchimp, Kajabi, Kit, Constant Contact, AWeber or any platform that accepts HTML
- Choose the font, colours, background and size
- Email a copy to yourself to check it before you send
- No CountingDownTo badge with Pro
03 Hosted page
Event pages
A page on our site built around your countdown, with your own text, images and buttons. Use it for a launch, a webinar or an enrolment deadline without changing your own site.
- A header, a description, highlights and an image gallery
- When the countdown ends, the page closes and the buttons go away
- Buttons that link to your checkout or sign-up page with Pro
04 Per visitor Pro
Evergreen countdowns
Each visitor gets their own countdown of a set length, starting the first time they see it. It keeps counting when they come back, so the offer does not restart on every visit.
- Set the length in days and hours
- Use it on your website or on an event page
- Included with Pro
-
Monday 10:00
Ana visits your offer pageHer 72-hour countdown starts. It ends Thursday at 10:00.
-
Tuesday 10:00
Ana comes backShe sees 48 hours left, not a new 72 hours.
-
Wednesday 15:00
Ben visits for the first timeHis own 72-hour countdown starts. Ana still has 19 hours.
Installing
Where to paste the code
Website code
- WordPress
- A Custom HTML block
- Shopify
- A Custom Liquid section in your theme (not product descriptions)
- Squarespace
- A Code block (Business plan or higher)
- Wix
- An Embed HTML element
- Google Sites
- Insert, then Embed
Email snippet
- Mailchimp
- A Code block
- Kajabi
- A Text section, using the Source code button. Kajabi guide
- Other platforms
- An HTML or custom code block, or the editor's HTML mode
Send yourself a test email before the real one goes out. The email timer page has short videos for Mailchimp, AWeber, Constant Contact, Kit and Gmail.
Go to the email timer pagePricing
Start free. Upgrade when it is working.
Website timers, email timers and event pages are free to make and use, with a small CountingDownTo badge. Evergreen countdowns need Pro.
Free
For trying it out
- Website timers, email timers and event pages
- A small CountingDownTo badge on your timers
Pro
For live campaigns
- No CountingDownTo badge on any of your timers or event pages
- Evergreen countdowns for each visitor
- Event page buttons that link to your own site
Put a deadline on your next campaign
Make a timer in a few minutes. You can remove the badge later with Pro.