Create urgency and drive action by adding a countdown to your outbound emails
Anticipation is contagious! If you're excited (or nervous) about an upcoming event, odds are, you're not the only one. A timer, counting down the days, hours, minutes and seconds until the date of the event becomes a focal point for everyone involved.
We've seen countdown timers used to generate buzz and anticipation around a party or vacation. Teams use them to stay on track and focussed, by ensuring team members have a sense of the time remaining until a critical milestone date. Event promoters and online marketers have reported significant boosts in conversion rates by using an online contdown timer to create urgency and drive action. Even NASA, uses a giant outdoor countdown clock to build anticipation and focus.
Countdowns are "sharing magnets"! A countdown to a date that means something to you and your network of friends or customers is something you want to share, right? Well guess what, so do your friends, and their friends.
We run a relatively small website but we see 200-500 social shares per day of countdowns that are displayed on our website. That does not including the thousands of our countdowns that have been shared around and embedded on other websites.
Recently a Seattle household made the news and went "viral" on Instagram with a simple display of the number of days remaining in Trump's current presidency term. Tom Petty fans were intruiged by a countdown that appeared on the official Tom Petty website in early 2018. The hugely popular video game, Fortnite received a huge amount of attention and press coverage after introducing mysterious, in-game counters, leaving fans fascinated as to what they were counting down to.
As an online marketer or e-commerce company what's your worst enemy? For many it's customer procrastination. They want what you offer but they can always buy it later. Maybe they'll wait until they have more information, more money or more time. There are a million reasons to "do it later".
Dominant and successful online businesses such as Ebay, Amazon and Booking.com make extensive use of urgency as a means to drive action and increase conversions. You can barely visit a successful online store, or ticketing/booking website without being exposed to urgency or scarcity-based marketing tactics. "Less than 5 tickets left at this price", "Hurry, only 3 days until sale ends" or "Order by 5pm to receive next day shipping". These companies are ruthlessly analytical and their tactics are driven by data and experimentation. They use these tactics because they have proven to be effective. Countdown timers are a crucial tool in your urgency-marketing toolbox.
I made this quick video to show how simple it is to create a countdown and embed in it a blog or website.
Mobile web browsing has exploded - if you run a website you may find that more than half your visitors are using smartphones or tablets. Our countdown clocks use mobile friendly code and run very little code on the user's device meaning they won't slow down or otherwise interfere with the user experience. We go beyond mobile-friendly by auto-generating a double-resolution version of your countdown to take advantage of Retina®, and other high-resolution displays that are common on many of today's most popular devices.
We have two layers of protection built in. Firstly, the code we issue is contained in an iframe, the browser's
We want your countdown clock to look great, always. Every browser and operating system displays web content a little differently though. Assuming that every browser will render our countdowns with the antialiasing-level, font leading and kerning and effect compositing we want was unthinkable. That's why all our countdowns are pre-rendered by our team of Mac® OS X® servers so they look just right. We then cache the rendered content at edge locations all over the world so the can be delivered to your visitor, fast.